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Google Business Group Lagos Meet Up, Tech Geeks Unite and More

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The google business group event took place in Lagos Nigeria on the 25th of July 2018 hosted by the Women Will, Lagos Branch (A google group, which promotes gender equality for women). The event was specially designed for business leaders, entrepreneurs, web developers, startups founders and digital marketers.

The event was themed : UNDERSTANDING CUSTOMERS JOURNEY: Principles and Steps to Grow Your Business on the Web. It was geared towards helping local businesses and startups grow their business online using google analytics, search engine optimization strategies, facebook and instagram ads to create visibility. Notable speakers at the event include Erica Hanson (Program Manager for Google, New York) who spoke on  Learning IT skills for Free on the Google Platform and also volunteering to teach other people through the google business group.

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Other facilitators include Olatomi Kolawole (the convener of the event), Michael Ezedichie, a digital marketing strategist, who highlighted the importance of the effective use of search engine optimization and Amara Okoli (MD Mara Cruz Organics, which specializes on baby organic products). Mara Cruz highlighted the importance of Social Media Marketing  and how google search engine, youtube, facebook and instagram helped her in growing  her business into 80 countries including Nigeria, Benin Republic and  Ghana.
It was indeed a time of learning and networking.

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