How Blogging Has Changed After Penguin and Panda
For good or evil, blogging has changed a lot. It is no more about being smart; it is now all about posting great content and working your tails off to be able to connect to your targeted readers and make them visit your website for more. However, there are still some bloggers who are doing it otherwise. They are still writing on the same subjects, stuffing keywords to the point of being making the whole write-up incomprehensible to general users (unless they have the superhuman capabilities of making meaning from such crap articles) and doing other weird things that can make your skin crawl in disbelief. In short, they are doing exactly the opposite that bloggers like you and me doing. Surely, they will face the consequence sooner or later. So, if you are unable to see the difference the blogosphere has recently undergone, do not be shy. I am here to give a short account of the changes that your need to incorporate in your blogging strategy to withstand the challenges that you are about to face:
Forget About Keywords: Yes, keywords specific blog posts suck. I have seen bloggers posting on the same subject and with almost the same titles as they believe that by doing such foolish thing, ranking of their blogs will see some improvements in the SERP. But dude, search engines have got smarter these days. They no longer count on the vague concept like keyword density. Moreover, as far as the statistics is concerned (just kidding), sites with high level of keywords density fall prey to Google Panda refreshes. So do not kill your blog by stuffing it with keywords imaginable and if possible. Do not waste your time chasing the search engines by producing the same and boring content. This concept has already become passé. Rather invest your time to produce great content, which will help you earn respect and reorganization among readers.
Be Awesome: Since those so called SEO tricks are no longer working anymore, you have to keep faith on your awesomeness. That simply means, you have to better than the fellow bloggers in the same niche. Come up with great and sharable content. Focus on inspiration and try to figure it out which can make your readers feel good. Try to polish your writing skills, add some personal elements and if you can add some doses of fun, you will just be awesome. Remember that there is no secret of success in blogosphere except hard work. Do your homework, find inspiration about the next write-up even when you are under the shower and have fun. Please do not kill yourself by working your tails off. Chill out, have some serious fun before you hit the desk.
Do Not Think About Links: Penguin does not hate links but it hates links that have been acquired unnaturally. So, next time, you have the thought of acquiring links you need to stop and think twice. Links, as Google believes, should be acquired naturally and since you are into the blogosphere, you should be relying on your writing ability to earn links. There should be zero attempts to acquire links (guest Post Exchange, blogroll links etc). Get over your obsession with links rather than write something that can inspire other bloggers link to your post voluntarily without any kind of coercion from your side in cash or kinds.
Keep Your Blog Fresh: After the freshness update, it has become quite clear that fresh results will rule the roost and that simply means, you need to keep your blog hot and happening with loads of posts. However, I have personally come across some blogs that hardly show any sign of life and activity. Rule of thumb says that your blog needs to be updated at least thrice a week to be able to engage the readers. Do not make it lifeless block of lump with fewer posts.
Michael Evans is a familiar name in the field of blogging and he is a regular contributor to WebArts, which is a Digital marketing agency.